Guy Bourdin was born in Paris (1928-1991). His first artworks were exhibited in galleries in Paris with the nickname ‘Edwin Hallan’. He was one of the first fashion photographers to use special effects and he established the idea that the product is secondary to the image. In some artworks he uses sharp humor and in some other his messages are very hard to be decoded. He’s distinguish by other artist is that he used hyper-realism colors, that make his photographs more close to reality. Bourdin was inspired and also a fan of Alfred Hitchcock ‘Macguffin’ technique – an inanimate object catalyzing the plot.
Guy’s vision not only evolved the program of fashion photography but affected a number of contemporary artists, filmmakers and other photographers. His revolutionary artworks came by late 1970s, where he was in total creative freedom. This individual also constructed crime scenes eliminating all common standards of morals & beauty although his pictures required cerebral responses.
Charles Jourdan Spring 1976
Louise Slexander Gallery
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.”
— Gianni Versace
Video – 7 Images That Changed Fashion Photography from BBC
You can find more of his artworks and more information about his life: Guy Bourdin
or you can buy his artworks directly from: Louise Alexander Gallery